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Ju Ju Be was started by a dynamic duo of diaper bags. How did these new Ju Ju Be diaper bags start up a whole new brand? Because despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology when designing and constructing diaper bags. No one had successfully acted on the idea that fashion and function aren't mutually exclusive. No other baby diaper bag line had delved into the deep realm of microbes and anti-stick coatings. Everyone else says that diaper bags aren't rocket science. Ju Ju Be thinks they can be. Along with being a lot of fun.
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