The Baby Einstein Company was started in 1997 by a mom when she discovered that there were no age-appropriate products available to help her share her love of art, classical music, language and poetry with her newborn daughter.  To fill this void, she created the very first Baby Einstein video title — Baby Einstein Language Nursery.  The company's name was inspired by Albert Einstein — someone who truly embodied a love of the arts, simple curiosity, and a passion for discovery.

Baby Einstein knows that babies are naturally curious.  Therefore, all of our products are designed to encourage discovery and inspire new ways for parents and little ones to interact.  What makes Baby Einstein products unlike any other is that they are created from a baby's point-of-view and incorporate a unique combination of real world objects, music, art, language, science, poetry, and nature — providing parents an opportunity to expose little ones to the world around them in playful and enriching ways.  This simple principle is the foundation for The Baby Einstein Company and its products.